For the soul there is neither birth nor death at any time. He has not come into being, does not come into being, and will not come into being. He is unborn, eternal, ever-existing and primeval. He is not slain when the body is slain.
Birth does not lead to greatness; but cultivation of numerous virtues by a man leads him to greatness.
The devotee engages to the best of his or her ability into the play of life, fulfilling his or her role on this earth as student, employee, husband, wife…But at the heart of the devotee is a burning desire for the Lord.
If we celebrate the festival with the objective of divine wealth then we will get an experience of supreme Bliss or anand and the desire for worldly inferior pleasures will automatically start reducing, leading to our true Liberation.

